Here's another truth:
You know how right now, a lot of people
are telling you to create your own business
and spend all your time on facebook, twitter,
and every other "social network" tool??
Well guess what?
By sheer nature of competition, EVERYONE
is doing it, so if that is the thrust
of your business, do you really expect
to OUTDO everyone who is doing the
EXACT SAME THING???
See, this is the thing, in order to get
anywhere, you have to be creative and
stand out.
It's really easy to get caught up in
your own hype, thinking how great it
all is, and then of course the endless
making sure to link to everyone who
links to you and to be a "great
friend" to every person and make
sure it's all happy and good
all around.
As if no one wanted something
from talking to you, like they
didn't really just want a return
subscribe and link---and this is
what makes the whole thing LOSE
VALUE, because everyone knows
this is how it goes.
And the fact that all this ought to take
a good 4 hours a day, by which
time you feel you've done a lot,
when in reality it doesn't add
up to anything very productive.
The real key is to have something that
people WANT, and then use ALL the
most relevant methods for marketing
and market the hell out of it.
And that takes REAL honesty with the
self, humility for real, and real
discipline.
And half the time, it's just a matter
of sticking with developing your
business idea and putting in the
months and maybe even years to make
it take off, but most people say
hell with that, it's so much easier
to just start writing posts and blogs
and linking and being all chummy
with strangers on the internet
who will subscribe to you as well,
and hey if nothing else, you can
at least all start a family even
though not one penny was made from
the whole thing.
Wednesday, August 12, 2009
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